Get Found Online

You’ve got this beautiful website, but how do you get found online?

This is where SEO or search engine optimization comes in handy. Search engine optimization is preparing your web pages to be found by the search engines. This involves the way text is laid out on your page, images,the placement of text on the page, and the code behind your web page.

The beauty of this is that you can target specific words that people may use to find your product or service. If your page is optimized properly you when people search for your website you will be found for your product or service.

GOOD EXAMPLE OF SEARCH ENGINE OPTIMIZATION
Let’s say we find out that the term “baby jordans” is a very popular term that could get a lot of traffic. This means a lot of people are searching for this term. When customers search for information on “baby Jordans” because they intend to buy a pair of baby Jordans, what they want to find is a page that is going to contain baby jordans, information about the shoes, and/or pricing and where it can be purchased from.

BAD EXAMPLE OF SEARCH ENGINE OPTIMIZATION
If the page comes up at the top because someone found out a lot of traffic went to this term, they optimized their page for this term but it is not what visitors are looking for, they may get a lot of hits on their website, but they will also have traffic that is of no value. This will result in “bounced” traffic – meaning they came to your website and your page wasn’t what they were looking for. For instance, this page could come up for baby jordans since the term is mentioned in this article, however it would not be relevant to what a searcher was looking for.

Make sure your page represents what it is really for. If you have a page with information on it about dogs, don’t get off on a tangent talking about your other pets if you have them.

How Long Does It Take To Get Found Online?

A lot of research needs to go into search engine optimization in order to get found online. Do you know what words people use to find your business on the web? You may be surprised to find that your customers refer to your product or service in a totally different way than you defined your product.

Do you know what competitors are doing on the web? Do you know whether or not anyone is looking for what you offer on the web? If no one is looking for what you offer, you have wasted time. Many people make the mistake of creating “widgets” and asking people to buy them. You first want to know whether or not anyone would want what you have to offer.