If you want to get better SEO results, this simple article can get you well on your way.

While SEO is the first step to positioning your website in front of millions of customers, it doesn’t stop there. The internet is changing every day. In some ways that is good and in other ways it makes it just a little more challenging to be found on the web. The old-fashioned way of promoting your business still works and is highly effective.

You should still pass out flyers, business cards, promotional items and have people spread the word about you through word of mouth. While many companies have gotten away from this because of the internet, large companies still know the value of this and still send coupons to you in the mail, host events and pass out promotional items to get you to come into their store.

It seems people have forgotten about SEO and traditional methods of marketing since Social Media came on the scene.

The truth is, the most effective way to get people to go to your website is to start with the family and friends you know and ask them to visit your site and sign up to be on your list. What this does is get traffic going to your site. Google will notice that and count it an you get credit for it and they send more traffic your way. However you have to be sure to have Google Analytics set up for your site.

To have the best results with SEO, there should always be some kind of activity related to your website whether it is increasing the number of pages to your site by adding new content or passing out promotional items with your website.

For more information and to request a free website analysis visit SEO In Dallas

If you use the information on this page and it helps improve your SEO results, share it with us.

A video commercial was created for the client in addition to site design. You can view the 30 second commercial spot below.

This video was shot in and around the Dallas area near Cedar Hill, Texas.

This project was a combination site-design and SEO. Her site was created in WordPress, giving her the ability to blog about what she does. We designed a custom WordPress theme for her. We also linked her social media and customized the icons to match the site design.

If you need full service video production, call or contact us for a quote.

Use our free Domain Name Availability tool to find a domain name for your new website. It’s fast and easy. To perform a search is free. Type in a name that best describes your business. This is what people will use to find you on the web so make it a great name.

Once you find a domain name you like, you can register it by signing up for a web hosting account. This is where your website files will sit. You totally control access to your website by hosting your own website on server space you purchase from us. If you have a website designer, you can provide special access for him or her to load your newly designed website.

Don’t have a designer? No problem. Your hosting account comes with tutorials that will get you going in no time. You can develop your site with templates we provide and our simple design tool or you can easily implement a WordPress website or other Content Manageable Site using our one-click Installs. You can also call us for custom website development. Call 817-703-1006.

Need Free WordPress Tutorials?

Let’s Get Started: STEP 1

Type in a domain name you would like to search for. Select .com or .net, etc. in the drop-down.
the names that are available will have the word “Register” appear next to them in green text. If you don’t like the selections, you can enter a new term. Once you are satisfied, click the continue button at the bottom of the page.
 

We wanted to offer affordable website hosting options to our Dallas area clients.  Our hosting solutions feature the latest technology offering one-click installations of WordPress, Joomla and many other Content Management Systems.  Our platforms host the latest version of pHp and MySQL. If you are looking for Dallas website hosting, check out our services.

Our 24/7 Call Support staff is available to answer your questions any time day or night. Take control of your website by registering for your own domain and website hosting.
 

FREE DOMAIN NAME WITH THE PURCHASE OF HOSTING

Get a free Domain Name when you purchase one of our hosting packages.
 

This is where SEO or search engine optimization comes in handy. Search engine optimization is preparing your web pages to be found by the search engines. This involves the way text is laid out on your page, images, the placement of text on the page, and the code behind your web page.

The beauty of this is that you can target specific words that people may use to find your product or service. If your page is optimized properly you when people search for your website you will be found for your product or service.

GOOD EXAMPLE OF SEARCH ENGINE OPTIMIZATION
Let’s say we find out that the term “baby jordans” is a very popular term that could get a lot of traffic. This means a lot of people are searching for this term. When customers search for information on “baby Jordans” because they intend to buy a pair of baby Jordans, what they want to find is a page that is going to contain baby jordans, information about the shoes, and/or pricing and where it can be purchased from.

BAD EXAMPLE OF SEARCH ENGINE OPTIMIZATION
If the page comes up at the top because someone found out a lot of traffic went to this term, they optimized their page for this term but it is not what visitors are looking for, they may get a lot of hits on their website, but they will also have traffic that is of no value. This will result in “bounced” traffic – meaning they came to your website and your page wasn’t what they were looking for. For instance, this page could come up for baby jordans if it talked etensively about baby jordans in relationship to how to get a web page ranked for the term, however it would not be relevant to what a searcher was looking for. So people would automatically click off this page because it is not what they are looking for if they want “baby jordans.” This is how you get “bounced visits.” Hopefully, I have written enough information to make it clear what this page is really about so that search engines will find my page for the term “get found online.”

Make sure your page represents what it is really for. If you have a page with information on it about dogs, don’t get off on a tangent talking about your other pets if you have them.

How Long Does It Take To Get Found Online?

A lot of research needs to go into search engine optimization in order to get found online. Do you know what words people use to find your business on the web? You may be surprised to find that your customers refer to your product or service in a totally different way than you defined your product.

Do you know what competitors are doing on the web? Do you know whether or not anyone is looking for what you offer on the web? If no one is looking for what you offer, you have wasted time. Many people make the mistake of creating “widgets” and asking people to buy them. The first thing to remember when you want to get found online is to do your research to find out if anyone would is searching for what you have to offer.

I consider myself to be somewhat of a well-rounded technical expert, but some technology I just don’t get into unless it makes sense to me or is practical.

To be honest, much of the technical advancements that are coming out are just a different spin on the same “old” technology. For instance, I was among the first to get good quality “streamed” video on the web. Rather than to pay a service, I still use those same techniques. Of course, I am a web developer and video producer. You would only know certain things if you followed technology over the years.

I learned how to use Microsoft Office 97 when it first came out. So then they came out with Office 2000, then 2003, then XP . . .

Because I’d learned Office 97 fairly well, I knew enough in it to do most of the advanced stuff and even some stuff they didn’t teach you how to do– so when they came out with the new version, it offered some functions that were previously done manually to be easily mastered with the “click” of a button. Now users with average intelligence and skill who could have mastered the same task if they’d only taken the time to max out the features of their previous product are “goo-goo – ga-ga” for the new features. Newer does not always equate to better. I have seen it over and over especially in the area of software.

Secret #1: YOU DON’T HAVE TO UPGRADE YOUR SOFTWARE EACH TIME A NEW VERSION COMES OUT
When you buy a newer version of a software, you are buying it because of the additional features it offers. It’s not mandatory to upgrade every time a new software upgrade comes out. The question to ask yourself, “Does the new upgrade have features I will need or will my current version satisfy requirements I have?” I used a laptop containing a Windows 95 Operating System up until 2006. I didn’t use it for everything. I used it as a development (test) PC. I trained on it. It worked perfectly for every function I used it for. The only reason I don’t use that PC anymore is because I let a friend borrow it.

I use a laptop with an XP Operating system and I use Flash version 6 to develop with.  I am just now at the point of upgrading and that is because the new version of Flash has some additional capabilities that I need use of.

I say, if the software you use does everything you need it to do and is compatible with your current Operating System, then there is no need to upgrade. Don’t fear not upgrading to the next version. You can skip versions. Many times the prior versions work better. In some cases one update to your computer may require you to need an update to certain software. So if you start to experience problems right after an update, it may be that the update is not compatible with certain software you have on your pc.

Secret #2: A REFURBISHED COMPUTER IS JUST LIKE A NEW COMPUTER
I purchased a refurbished computer several years ago for $200. Buying a used PC is not like buying a used car. The PC I bought is a Pentium III, for those of you who are familiar with PC “versions.” A version is a model. A “Pentium” processor describes who makes the PC or the processor. The type of processor describes how fast the PC is. A Pentium processor is, or at that time, pretty fast. Processors process information and each processor is so named based on it’s speed performance. So when you buy a PC make sure to find out what kind of processor it has. The processor has to do with speed.  It will affect how long the PC will last. The stronger the processor, the greater the performance. It’s just like a car engine.

Now, to get a little more technical… An Intel Celeron processor (intel is the brand – celeron is the type of processor) is inferior to the Pentium processor. Don’t get me wrong. It is sufficient for the average consumer’s use and even many business uses. Now back to the Pentium III that I purchased years ago. I am still using it today. I’ve refurbished (wiped it clean) it at least 3 times, whereas the average person would have purchased a new PC if they experienced the problems I encountered.

Did you know that most issues with your PC can be resolved by wiping your computer completely clean when all other efforts are exhausted? Wiping off a PC clears up most viruses and spyware that may have compromised your system. In fact, wiping your PC clean is the only way to get rid of those issues.

If you have a restore CD that came with your PC. Just insert the CD and select the option that allows you to delete all content on your hard drive. But first, be sure to save any files on your PC that you want to keep because it will wipe everything off.

The only down side is if you save a lot of files to your PC, like photos & documents, etc. it will take a while to back up those items. Also if you have a lot of software, you have to reinstall each one. In rare cases it will involve a little more than using the “Restore CD.” This is where you will need the help of a professional.

Secret #3: DON’T BUY NEW PARTS FOR YOUR PC
I don’t recommend buying parts for a PC to fix it unless it is memory, because for the price you pay for parts and labor could end up costing you just as much as purchasing a new PC. You can now purchase new laptops for under $300.

Secret #4: LAST AND FINAL SECRET.
A Blog is the next best thing to owning your own web site.  You can use a blog in lieu of a web site until you are able to afford your own web space. Some blogs like WordPress.com are free and you just purchase your “DOMAIN” name (web site name) so that you have your own dot com. A Domain name costs approximately $10/year to register.

You create a new blog and point your domain name (your.com). There are design templates that come with the blog that are easy to customize. You can sell products or services via your blog, add video and music and once you point your domain to it, no one will ever know it is not your own web space. For writers, this is the perfect thing, because you don’t have to know HTML or web programming and you just log in and begin writing and click “publish” to post your entry for the day. There are limitations though. Free doesn’t always equate to the best bargain. Visit my section on web design for more information.  The only difference is that you don’t own it.  You own the name, but not the site and if you ever want to do more than what is available, you will need to move all your stuff.

Your own web space and domain gives you more control.

Many choose to host their own blog and have it designed around their company logo and brand to maintain their company look and feel.  If you choose to host your own blog, It allows for easy update and from anywhere without having to depend on your main computer.

I share more about blogs in another article on the difference between a blog and a website.

We have mobile apps internship opportunities for the right candidates interested in mobile design and development.  This is a great opportunity to get involved in from start to finish on a mobile app and learn what it takes to become a published developer.  Some training will be provided to the right candidate.

Length of Internship: 6 Months

You have:

• Knowledge of HTML4 and/or HTML5, CSS, JavaScript or frameworks like jQuery
• Flash CS3 or higher experience
  
• Java, C, or other Programming Language (basic understanding)
  
• Extensive knowledge of mobile app features & functionality
• Any scripting language (Actionscript, DOS, Unix, etc.)
• Portfolio of design projects you’ve worked on
• Website Design using WordPress or other CMS platform
  

You can:

• Orient yourself in existing codebases, both custom and open source
• Write code that is portable, reliable and clean
• Understand source control and version management using Subversion
• Work alone or in a team environment
• Meet regularly with the team to discuss projects

You are:

• Deeply interested in emerging web technologies
• Forward-thinking
• A strong communicator
• Good at time management
• Fanatical in your attention to detail

Compensation:

• Possible freelance work upon completion of internship, full-time work upon completion of education
• Possible stipend upon funding of projects
• Name Credits on a published application to build your portfolio

Send an email to rk [at] letstalkproductions